📊 Detailed Placement Analysis (5 Selected Placements)
📍 LB1 > ALL > ALL > ALL > ALL [ALL]
Placement: LB1 > ALL > ALL > ALL > ALL [ALL]
| Metric | Control | Variant | Variant Lift % | Variant2 | Variant2 Lift % |
|---|---|---|---|---|---|
| Impressions | 23,167,023 | 24,475,281 | +5.6% | 24,737,490 | +6.8% |
| Clicks | 5,276 | 4,811 | -8.8% | 5,360 | +1.6% |
| CTR | 0.023% | 0.020% | -13.7% | 0.022% | -4.9% |
| Revenue | $45,747 | $47,794 | +4.5% | $48,386 | +5.8% |
| CPM | $1.97 | $1.95 | -1.1% | $1.96 | -0.9% |
| Viewability | 72.9% | 69.7% | -4.4% | 73.0% | +0.1% |
Daily Performance Trends
📍 INLINE1 > ALL > ALL > ALL > ALL [ALL]
Placement: INLINE1 > ALL > ALL > ALL > ALL [ALL]
| Metric | Control | Variant | Variant Lift % | Variant2 | Variant2 Lift % |
|---|---|---|---|---|---|
| Impressions | 7,215,245 | 6,284,363 | -12.9% | 6,278,857 | -13.0% |
| Clicks | 3,665 | 3,889 | +6.1% | 3,971 | +8.3% |
| CTR | 0.051% | 0.062% | +21.8% | 0.063% | +24.5% |
| Revenue | $29,866 | $26,339 | -11.8% | $26,308 | -11.9% |
| CPM | $4.14 | $4.19 | +1.3% | $4.19 | +1.2% |
| Viewability | 60.7% | 68.9% | +13.6% | 70.1% | +15.6% |
Daily Performance Trends
📍 TILE1 (PAID ONLY) > ALL > ALL > ALL > ALL [ALL]
| Metric | Control | Variant | Variant Lift % | Variant2 | Variant2 Lift % |
|---|---|---|---|---|---|
| Impressions | 16,347,173 | 15,354,915 | -6.1% | 15,511,261 | -5.1% |
| Clicks | 7,168 | 7,741 | +8.0% | 7,960 | +11.0% |
| CTR | 0.044% | 0.050% | +15.0% | 0.051% | +17.0% |
| Revenue | $35,026 | $33,227 | -5.1% | $33,347 | -4.8% |
| CPM | $2.14 | $2.16 | +1.0% | $2.15 | +0.3% |
| Viewability | 50.8% | 52.4% | +3.0% | 53.1% | +4.4% |
Daily Performance Trends
📍 TILE2 > ALL > ALL > ALL > ALL [ALL]
Placement: TILE2 > ALL > ALL > ALL > ALL [ALL]
| Metric | Control | Variant | Variant Lift % | Variant2 | Variant2 Lift % |
|---|---|---|---|---|---|
| Impressions | 9,594,838 | 8,696,775 | -9.4% | 8,749,209 | -8.8% |
| Clicks | 3,708 | 3,818 | +3.0% | 3,835 | +3.4% |
| CTR | 0.039% | 0.044% | +13.6% | 0.044% | +13.4% |
| Revenue | $20,371 | $18,498 | -9.2% | $18,602 | -8.7% |
| CPM | $2.12 | $2.13 | +0.2% | $2.13 | +0.1% |
| Viewability | 56.2% | 60.6% | +7.7% | 60.9% | +8.4% |
Daily Performance Trends
📍 TILE3 > ALL > ALL > ALL > ALL [ALL]
Placement: TILE3 > ALL > ALL > ALL > ALL [ALL]
| Metric | Control | Variant | Variant Lift % | Variant2 | Variant2 Lift % |
|---|---|---|---|---|---|
| Impressions | 7,286,352 | 6,667,951 | -8.5% | 6,710,740 | -7.9% |
| Clicks | 2,466 | 2,772 | +12.4% | 2,893 | +17.3% |
| CTR | 0.034% | 0.042% | +22.8% | 0.043% | +27.4% |
| Revenue | $19,393 | $17,980 | -7.3% | $18,062 | -6.9% |
| CPM | $2.66 | $2.70 | +1.3% | $2.69 | +1.1% |
| Viewability | 62.7% | 67.3% | +7.3% | 67.6% | +7.8% |